The addition of a first-class webcam to our research tool box made all the difference in the world in 2020. Our last live focus group was in Tifton, Georgia in March 2020. Then the pandemic set in. After March 2020 live research stopped, masks became a lifesaving fashion statement and we all watched in dismay […]
Why Market Research is the Key to Survival Simple: survival. Just as the protagonist navigates an unforgiving world by understanding his environment, businesses must do the same. Market research helps brands understand the ever-changing consumer landscape, ensuring they stay ahead of competitors and meet customer needs. In today’s era of individual marketing, brands must engage
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Introduction Online mock jury trials are an essential tool for legal professionals to refine their case strategies. With the rise of digital solutions, asynchronous activities have become an effective method to enhance mock trials by allowing participants to engage in discussions, provide feedback, and analyze cases at their own pace. This blog explores the benefits
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Mock jury trials are simulated courtroom scenarios where lawyers test their cases before presenting them in a real trial. Whether for civil litigation or criminal defense, mock juries help attorneys refine their strategies, anticipate challenges, and assess how a jury might perceive their case. The goal is to simulate the dynamics of a real trial
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By participating in paid market research, you can provide valuable feedback and get compensated for it. One of the most popular ways to get involved in market research is by joining paid focus groups, either in-person or online. These focus groups are a key part of our services, where we engage with participants to provide
Want to share your thoughts on products and services from big brands? Now’s your chance! Read More »
Discussions about the impact of AI surround every facet of our work lives. Most of the creative and research platforms we use to organize trial focus groups now are offering some form of AI support. We can generate new images, ideas, and analysis at the push of a button. And now AI created mock jury
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Beginning January 2022 Crantford Research will include SC voter focus group insights to its monthly SCIndex polling report.
Focus Group Insights Added to the SCIndex Report Read More »
The DIY work around on the limits of social media reviews is pretty simple. The best predictive data on any public background review is data that is derived from behavior. This doubly applies while reviewing the on-stage information you are picking up from social media. Facebook profiles offer some interesting clues, Likes, Movies, Music, etc.
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Scouring social media for insights on potential jurors can yield very helpful information when preparing for trial. But in any secondary data review, there are risks associated with drawing hard conclusions from info that is self-generated or curated by an individual. Some weeks ago, a Harvard bound student with a valid Visa was stopped in
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