Social Media Work Arounds

The DIY work around on the limits of social media reviews is pretty simple. The best predictive data on any public background review is data that is derived from behavior. This doubly applies while reviewing the on-stage information you are picking up from social media. Facebook profiles offer some interesting clues, Likes, Movies, Music, etc. Certainly, any back and forth posts on events, politics or personal tragedies can be very helpful. But be vigilant – social media is about self-promotion and one picture of mountain climbing posted three years ago does not mean the individual has some unique pro environmental take on issues. Many things present on the stage of social media are useful as aspirational clues rather than predictive conclusions. The best DIY data is the behavioral data you can glean from voter lists, credit files, county property tax records and the like. Also checking to see if the potential juror frequently complains or rates product experiences/trips/restaurants can provide a great pile of data. If you try many cases, applying data generated from social media or other public source footprints will allow you to test your insights. Track your results — compare your ratings across cases, time and verdicts. Applying your assumptions repeatedly will help establish a consistent system for scoring potential jurors.

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