Our Background

We are uniquely trained and experienced analysts.

Crantford Research works at the intersection of messaging and persuasion. Our goal is to help clients sort out the way these two processes interact to create a successful communications strategy. Our approach is informed by our broad experiences in the highly competitive fields of political messaging, ad testing, media programming and legal argument. We command a substantial toolbox of research techniques and methods. 

Clients engage us to generate reliable data that will lead to clear answers. 

Leadership

PRINCIPAL - CAREY CRANTFORD

Carey Crantford began his career in higher education and entered the research business by doing political polling. While in graduate school Mr. Crantford took on different issue research projects and quickly developed a boutique public affairs consulting firm. Mr. Crantford was educated at Furman University and received graduate training at Wake Forest University and the University of South Carolina. Through his academic work, he had the opportunity to learn from some of the best analysts and researchers involved in the study of social, cultural and economic change in the south. His interest in the dynamics of social change led him into the career of public opinion polling and market research. Mr. Crantford divides his professional time between offices in Columbia, SC and Charleston, SC. Mr. Crantford is a member of the Qualitative Research Consultants Association, American Trial Consultants Association and Insights Association.

PRINCIPAL - CAREY CRANTFORD

Carey Crantford began his career in higher education and entered the research business by doing political polling. While in graduate school Mr. Crantford took on different issue research projects and quickly developed a boutique public affairs consulting firm. Mr. Crantford was educated at Furman University and received graduate training at Wake Forest University and the University of South Carolina. Through his academic work, he had the opportunity to learn from some of the best analysts and researchers involved in the study of social, cultural and economic change in the south. His interest in the dynamics of social change led him into the career of public opinion polling and market research. Mr. Crantford divides his professional time between offices in Columbia, SC and Charleston, SC. Mr. Crantford is a member of the Qualitative Research Consultants Association, American Trial Consultants Association and Insights Association.

Our Background

Our training and client centered attitude are our most prized qualities.

Over the years, Crantford Research has produced research findings for clients ranging from a neighborhood restaurant to a cloud data service/storage provider. Along the way we have had the opportunity to play a role in the expansion of a major hospitality group, helped numerous communities pass bonds for infrastructure improvements, tested countless ad campaigns and participated in court cases that have made national headlines. With every project we have learned more about people, had some fun, worked with amazing clients and even advanced many worthwhile causes. We continue to value learning and discovering new ways to unlock what people are really thinking. Audiences are always changing. To serve our clients we strive to stay dynamic - keeping our methods current and our insights evolving.