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CRANTFORD RESEARCH
There are no substitutions for insights gained from directly engaging your target audience about their experiences with a service, product, or message.
What We Do
We help clients navigate the dynamic process of evaluation and discovery when success depends on creating an impactful persuasive message.
Focus Groups
Focus groups offer a valuable way to explore attitudes among your key audiences. We offer a variety of project formats...
Mock Trials
We understand the pressures faced by trail teams preparing for court. From significant first-hand experience we also know that the dynamics..
Email & Phone Surveys
Large sample surveys, questionnaires or sampling strategy, we are on the top of data collection and can help guide you through your choices...
Content Research
Telling a great story or advancing a narrative with well researched, thoughtful messages will attract and hold an audience...
Public Affairs Polling
News outlets are always interested in valid research that relates to breaking news, emerging trends, or consumer and lifestyle topics...
Participate In A Survey
Interested in participating in one of our surveys? We often have opportunities to share your opinion and get paid for it...
News & Case Studies
Learning From Experience
Crantford Columns
Well designed and valid message research provides a way to test theories, discover options and design a winning strategy with confidence. Crantford Research is a boutique firm that specializes in research methods related to decision making. Read more about our studies, results, tips, and news.
SCIndex Statewide Survey Returns
For a number of years, we conducted an in-house quarterly South Carolina statewide voter survey. It was always a fun project. When we had space,
A Year Ago
The addition of a first-class webcam to our research tool box made all the difference in the world in 2020. Our last live focus group
Social Media Work Arounds
The DIY work around on the limits of social media reviews is pretty simple. The best predictive data on any public background review is data
DIY – Social Media Facebook Profiles: Cats, Dogs and Grandchildren
Scouring social media for insights on potential jurors can yield very helpful information when preparing for trial. But in any secondary data review, there are
3 Key DIY Issues
For the next series of posts, we will be focusing on ways to improve DIY approaches to jury and case presentation research. In these blogs
DIY Trial Research Hacks
For every trial attorney, Do It Yourself research is often a great first step when thinking through case dynamics and jury selection strategies. Simply finding