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There are no substitutions for insights gained from directly engaging your target audience about their experiences with a service, product, or message.
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We help clients navigate the dynamic process of evaluation and discovery when success depends on creating an impactful persuasive message.
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Well designed and valid message research provides a way to test theories, discover options and design a winning strategy with confidence. Crantford Research is a boutique firm that specializes in research methods related to decision making. Read more about our studies, results, tips, and news.