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In the competitive landscape of modern-day business, understanding the customer journey is not just valuable—it is essential. Brands need more dynamic and comprehensive insights into customer behavior, emotions, and decision-making processes. This is where in-person focus groups come into play, offering a deeply immersive experience that is often lost in digital surveys and online research.  […]

The fast-paced evolution of technology in the digital era has transformed how businesses gather insights. Yet, amidst this digital transformation, in-person focus groups continue to hold substantial value. This article delves into the reasons why these traditional research methodologies still matter, deciphering key themes that underlie their enduring significance.  Introduction: Significance of In-Person Focus Groups

Discussions about the impact of AI surround every facet of our work lives. Most of the creative and research platforms we use to organize trial focus groups now are offering some form of AI support. We can generate new images, ideas, and analysis at the push of a button.  And now AI created mock jury